Social Advertising Laboratory

Social Advertising Laboratory - is a non-profit organization, realizing media production and educational projects in Russia.

We combine the research and analytical activities with production and promotion of social advertisements as well as perform educational, expertise and consultative functions and act as organizers of specialized programs, festivals and contests.

In public media space Laboratory is represented by three main web-sites: - the biggest Russian news archive and library of the social advertising and PSA, as well as law and knowledge database. is running from 2005. - a multipurpose web-portal, which represents three different stages of ESARUSSIA (Efficient Social Advertising in Russia) project:
- distant learning course for social advertising with regional NGO's, advertising agencies and universities in 12 different regions of Russia;
- annual conference dedicated to the social advertising in Russia;
- international exchange program financed by IREX and USAID between Russian and US major universities, NGO's and advertising agencies. - web-page of the Social Advertising Laboratory

Why choose the Laboratory

  • The Laboratory is the only professional agency that specializes in social advertising;
  • We have over 10 years of experience in this field;
  • Our production team includes creative groups from the Russian State University of Cinematography (VGIK) and professionals in the fields of cinema and advertising;
  • The Laboratory uses complex approach to projects fully engaging research data and preliminary testing of the campaigns before broadcast release;
  • Our priority goal is to produce effective social campaigns.