Our mission is to contribute to the development of democratic principles of civil society in Russia.

We are sure that the Laboratory of Social Advertising is the project that is capable of making our society better by influencing the public consciousness and forming a new model of behavior on the basis of the human values, tolerance, feelings of individual and civil duty.

That is why we think that the foundation of the Laboratory is a natural reaction to the fact that the Russian audience has acknowledged social advertising an influential source of information and an effective instrument of public relations.