Key to the Laboratory’s success lies in our team. During the past 10 years the Laboratory has grown from a group of enthusiasts into a professional community which unites specialists from various fields of activity. Today the Laboratory employs creative groups from the State University of Cinematography – VGIK, and specialists working in the professional cinematography, sociologists, analysts, advertising professionals, market analysts and PR specialists. All this time we have been bound together by the idea that social advertising can change society for the better by planting and cherishing in the public mind the values and attitudes based on humanism and tolerance.


Guzella Nikolayshvili

head director, founder

Georgy Molodtsov

Creative director of the Laboratory.
Award-winning film and commercial director, festival programmer and social entrepreneur.

Dmitriy Pischulin

, stage manager

Julia Kovali-Molodcova

department head of the international development